It could be said that most consumers know little about palm oil or its use, even though it is contained in a very wide variety of products ever present in most households across the world. Many people are perhaps only aware of palm oil and the palm oil industry because of the ongoing public discourse and civil society attention on the social issues, (e.g. the recent complaint against Felda, one of the largest palm oil production companies, for awful labour practices and worker conditions) and the long standing environmental issues, such as deforestation.