The Melon Value Chain

Through a cost-sharing Innovative Grant to Myanmar’s national trade organization for Myanmar-produced fresh produce—the Myanmar Fruit, Flower and Vegetable Producer and Exporter Association (MFVP)— USAID’s Value Chains for Rural Development (VCRD) project helped melon farmers build efficiencies and forge new relationships with other market actors, enabling them to begin exploring direct market channels and stabilize or increase incomes through production of higher quality and more sustainably farmed fruit. This document highlights melon market developments over four years (2016-2019) of project work with MFVP and key private sector actors, including the Myanmar Melon Producer and Exporter Association (MMPEA), which evolved in 2018 as a direct result of the grant to MFVP.