We were inspired by Global Entrepreneurship Week (Nov. 8-14) and are excited to share the success of a youth entrepreneur in Guinea who has expanded her product line thanks to support received from Winrock’s Farmer-to-Farmer program. Enterprise Fatou et Kadija (EFK), a startup company in Guinea led by a young woman named Fatou Titine Cissoko, is gaining success by providing juice and jam products that meet market demand and quality standards.

Ms. Cissoko was trained in entrepreneurship topics by prior USAID-funded Associate Awards implemented by Winrock International and CNFA. As part of her participation in entrepreneurship

Ms. Cissoko displaying new product offerings from EFK after receiving F2F technical training.

training, Ms. Cissoko created a business plan and received a grant of US$ 900 (8,134,500 GNF) to start her fruit drying business, EFK.  Since starting the business in 2019, she has added the production of drinks and jams made from fruits such as ginger, pineapple, mango, etc.

Recognizing that she needed further technical and organizational capacity-building skills to grow her business, Ms. Cissoko reached out to the Guinea Farmer-to-Farmer program to receive

trainings in financial literacy and food processing and preservation to better produce tropical fruit drinks.

“During the financial literacy training, I learned how to approach financial institutions with my business plan. I admit that I was afraid because these institutions are very demanding, and as a young entrepreneur, I have no guarantees to offer. Nevertheless, following my meeting with them, two of the most important banks in the area came back to me and offered me credit opportunities…”, explains Ms. Cissoko. She plans to utilize a finance option soon to invest in expanding her production and feels that the banks’ willingness to offer her credit options offers an opportunity to prove that young entrepreneurs are solid investments.

The Farmer-to-Farmer technical training focused on processing techniques followed the financial literacy capacity building and has led to additional product offerings for EFK. Prior to receiving training, EFK was unable to produce quality ginger juice and jams. Since receiving training, EFK now produces and sells quality ginger juice, jams, and monkey bread juice, resulting in a 40 to 50% increase in profits. EFK has sold more than 300 bottles of monkey juice alone within the few months after learning of this new product from the Farmer-to-Farmer volunteer.

Ms. Cissoko and EFK’s goals are to continue to expand product offerings that meet quality standards and hope as the business grows that they are able to employ more young staff in the future.

What was the best part about contributing to Farmer-to-Farmer as a national volunteer in their country/region?

I was elated to be able to give back to my country using the skills I have acquired over the years. It was rewarding and it gave me a sense of fulfilment. It also afforded me the opportunity to meet the needs of clients or people who ordinarily wouldn’t have crossed my path. I met interesting people, young and old contributing their quota to the development of agriculture in Nigeria.

My first assignment was with a Non-governmental organization, Agrolearn where I contributed to the development of training modules that could be used by agricultural extension agents as well as facilitating four sessions of training. The trainees were warm and enthusiastic to learn. The trainees also sharpened my view of some aspects of extension as they brought their experiences on board.

My second assignment was institutional assessment at the Federal College of Fisheries and Marine Technology, Victoria Island, Lagos. I was able to help conduct SWOT analysis of the institution which gave me a sense of fulfilment

What was the best part about working with a remote US based volunteer?

The best part was the opportunity to learn new ideas from another clime. I also loved the ideas shared and the two I worked with so far have great personalities. I think developing modules together also broadened my knowledge. I have always longed for an exchange program of some sort and working with them gave me a peek into what it would look like should I embark on that.

What did you learn/were there any cultural exchanges with the US volunteer and/or your host?

Yes, there were a few with the international partners. In developing the modules on my first assignment, Dr. Laurie Murrah-Hanson and I developed an in-depth module on program planning and development which broadened my knowledge. That stood out for me.

Working with Professor Gary Wingenbach was so rewarding as he explained how to use the OCI tool for institutional assessment in details. Listening to his sessions also gave me an insight to what practices are obtainable in teaching and learning in the United States. For instance, emphasis on other aspects of the learner apart from cognitive development is now top priority for me as I impact knowledge.

The hosts I have worked with so far are from my own section of the country, so no major exchange has taken place.

What lasting impact did volunteering with Winrock have on you?

It has aroused a desire to be selfless and make a difference in the agricultural sector. I admire the drive and focus of the organization. The passion of their staff to achieve results is also commendable and worthy of emulation. I also hope they keep this window open even after COVID19.

What was the best part about contributing to Farmer-to-Farmer as a national volunteer in their country/region?

Firstly, in the case of this assignment (which involved the development of training modules and in-person training of the host on strategic digital marketing for agribusinesses), the best part was having to interact and co-learn with the host as well as other agribusiness participants towards a playbook that identified the challenges and limitations akin to traditional marketing evident in their businesses, and developing their capacity to utilize digital marketing to carry out their businesses. This presents opportunities to increase visibility and generate business-to-business leads more efficiently.

Secondly, representing Winrock International at the National Level, as a Farmer-to-Farmer National Volunteer helped develop in me a psyche of being part of a global vision to achieve the SDG goal I (no poverty), II (zero hunger) and VIII (decent work and economic growth). This psyche wound up a resilience in me that transcended local boundaries to make impact despite the ongoing uncertainty around COVID-19 transmission.

What was the best part about working with a remote US based volunteer?

Working with a remote US based volunteer made this cliché practical– the world is a global village. In practical terms, the knowledge, experiences and thoughts that diffused across borders seamlessly as a result of this assignment and via the technological aid of the internet was the best part for me.

What did you learn/were there any cultural exchanges with the US volunteer
and/or your host?

One outstanding example that the remote US Volunteer, Jessica Byasse shared which was her approach to using personalization as a communication technique to increase donations to a US-based NGO she worked with remained a key take-away for me, even as a digital marketing professional. It helped me view the use of this technique from a different cultural setting, and relate that with the local setting in Nigeria. This was very useful in the development of the material that was prepared for the host.

What lasting impact did volunteering with Winrock have on you?

Volunteering with Winrock International remains one of the highlights for me this year, especially as it helped me understand the scriptural saying (Acts 10:35) that “it is more blessed to give than to receive”. COVID-19 created a panic worldwide and a large percentage of people wound-up their psyche to receiving, so we had huge populations of people around the world expecting reliefs, vaccines, help and support in one way or the other.

In my case, I had myself through the volunteering activity, giving-off rather than receiving. This was by transferring knowledge, skills and expertise to help boost the host capacity to train agribusinesses to be digitally complaint in their marketing activities. In one sentence, volunteering with Winrock leaves me with this thought permanently and that is “Despite the prevailing circumstances you may find yourself in, always find creative ways to be of help or support to someone in need”

What was the best part about contributing to Farmer-to-Farmer as a national volunteer in your country/region ?

The best part of my contribution with Farmer-to-Farmer as a local volunteer in my country is the capacity building of the teachers of the vocational Training Center of Nioro du Rip in business marketing. It was interesting for me to be able to help the center to effectively manage their commercial and income generating activities in order to be able to face the budget deficit.

The government of Senegal has decided to make training centers responsible for generating income in order to manage their internal operations. And participating in this training gave me the opportunity to contribute my part in the implementation of this policy.

What was the best part about working with a remote US based volunteer ?

The remote work with the American volunteer (Michelle LaPrise) has greatly contributed to the improvement of the documents produced during the assignment, especially on the development of the business plan model and the questions that the promoter must ask himself on each part that composes the business plan.

I am in charge of following up with micro enterprises in my Zone of Influence and this collaboration with Michelle allowed me to grasp and appropriate other knowledge in the field of business and entrepreneurship. Michelle’s flexibility and willingness to assist was helpful and she has spared no effort in providing information despite the time differences. This further motivated me to provide the training from start to finish and to continue to work with the producers in my area to help them as much as I could without any setbacks.

What did you learn/were there any cultural exchanges?

I learned a lot about the assignment, especially about the financial indicators part of the business plan, the insertion model of the center and marketing techniques. There is a diversity of people within the center from all over Senegal. I met and exchanged with my Diola (one of the ethnic groups in Senegal) relatives and my Serer (another ethnic group)”workers” with whom I teased by taking examples from them during the training. This made the training much easier and with great fun. I was able to understand that this cousinhood is practiced everywhere in Senegal and contributes greatly to the social peace of the country. This mission also allowed me to discover another part of the country with different cultural features.

What lasting impact did this have on you?

This assignment allowed me to reinforce my knowledge on marketing techniques and business plan elaboration. It has allowed me today to reinforce my knowledge on business marketing. There is a lot of materials and information that will be useful to me in my activities with the producers that I supervise. I will definitely become another type of trainer in the future.

What advice would you give or what would you want to tell someone else who is interested in volunteering nationally?

This program allows us not only to develop our skills but also to share our experiences with the beneficiaries for the development of this country. It is a very interesting program. In addition, it allows us to contribute to the capacity building of learners, youth and women in different areas of the country, in order to contribute to sustainable development at the local level.

Why did you choose to volunteer?

I chose to volunteer in the Farmer-to-Farmer program because I am driven by the spirit of sharing and the constant quest for experience and knowledge. Since I am also a microenterprise consultant, I felt it necessary to give my time and in return gain experience for my future career.

What was the best part about contributing to Farmer-to-Farmer as a national volunteer in your country/region?

The best part was to have played my part in moving the beekeeping industry forward despite Covid 19 which made it impossible for the international volunteer to be on ground.

What was the best part about working with a remote US based volunteer?

The best part was that I had the chances of combining my training experience on African methodology and that of the volunteer synergy for delivering a better package for the farmers purposes

What did you learn/were there any cultural exchanges with the US volunteer and/or your host?

Despite the fact that am a Northern Nigerian and having the same dialect with the host — We have different cultures most especially in the having different  names of equipment and language gestures that made me understood what approaches were needed in making impacts during the training.

What lasting impact did volunteering with Winrock have on you?

The lasting impact is that working as a Winrock International volunteer has raised my status from National to International which is presently boosting my activities with large scale farmers. An example was that immediately after the training , I was called to evaluate the beekeeping activities of former President Abdulsalam Abubakar.