10032_20068-24-RFA-04: Communications and Public Relations

Scope of Work

Winrock is seeking a dynamic organization to provide specialized technical assistance to rural leaders to improve local communications and public relations.

The applicant shall propose a scope of work that achieves the following required deliverables. Copying and pasting the deliverables below into the application is not sufficient on its own. The scope of work should include a description of how the applicant will coordinate, achieve, or create these items in collaboration with each ASPIRE community and Winrock.  Please note: Workshops may be provided to representatives of all four communities as a group/cohort. Workshops should include both didactic and participatory methods of learning. Workshops may be hosted virtually. If virtual, workshops should not exceed 2 hours in length in one sitting. 

• Lead interactive workshops on each of the following topics:
  • Communicating during a crisis and developing a crisis communication plan.
  • Strategies to effectively engage the media.
  • Hosting equitable, inclusive, and engaging public meetings or dialogues.
  • Engaging in critical conversations and controversial topics and easing public tension.
  • Strategies to improve online presence.
• Provide tools, templates, or other practical resources related to workshop topics that leaders can reference for future communication needs.
• Coordinate all logistics (date/time, venue, food, travel, workshop materials, etc.)
• Conduct pre/post learning assessments of participants.
• Provide follow-up assistance to participants as requested.