When asked to write a piece for Women’s History Month, it caused me to quickly reflect over 28 years of working in women’s economic empowerment and perhaps some advances for women I have experienced while working in other countries and cultures. I have just returned from Senegal, where I have spent the last month completing two assignments for the Farmer-to-Farmer Program, working with three cooperatives, teaching them natural soap manufacturing, and assisting one cooperative, in particular, to add three additional body care products (lip balm, hair & scalp oil and body balm) to an existing soap range that I have helped them to develop over the years. With around 14 volunteer assignments done for Winrock and Farmer-to-Farmer since 2011 (six alone in the country of Senegal), my journey started many years ago as a business college graduate who joined the Peace Corps and served in Guatemala (1995-97), where I was blessed with the rich experience of living in the beautiful indigenous Mayan village of San Miguel Chicaj in the Department of Baja Verapaz. Working primarily with female textile artisans helping them to obtain income-generating loans and access to fair trade markets, providing them with technical assistance and oversight, as well as teaching local youth in the schools’ entrepreneurship, the experience was life-changing for me, and I have been passionately doing this kind of work ever since.

My work takes me primarily to the African continent, where I teach mostly farmers in all aspects of business management and cooperative development. However, having also owned and operated a fair trade natural bath and body care company for 10 years, soapmaking is the perfect income-generating activity where people can incorporate many agricultural inputs as well as support a circular economy. It is still an extremely viable business model in many parts of the world, particularly for women, with locally available, economical, and abundant raw materials. It provides a relatively quick access-to-market for entrepreneurs as they don’t necessarily need to invest in expensive equipment and machinery and nor do they need to have access to electricity in order to get started. Beautiful, natural ingredients such as shea butter, red palm, palm kernel, peanut, castor, beeswax, honey, and coconut oil are just a few that are perfect for soapmaking. Fortunately, increased awareness and appreciation for the natural product market across Africa provides groups with lots of business opportunities for the foreseeable future. Then when you add in plants such as peppermint leaf, turmeric, ground cinnamon, hibiscus flower, dried orange peel, tamarind, black pepper, moringa, neem, eucalyptus leaf, coffee (to name a brief few) that can serve as wonderful natural colorants and exfoliants, there exists a vast potential for supporting local farmers, who also most often end up being other women. It can also mean being the stimulus needed to give farmers the courage to diversify away from pesticide-laden crops (i.e., tobacco) that big corporations control the global prices of and keep people in poverty. Soapmaking is an ideal, low-impact business activity producing a staple product that fights germs and disease, aids with sanitation and hygiene, can be used for laundry, bathing, and household cleaning purposes, and is a great skill that can lift people and communities. Just on the African continent alone, my work has so far taken me to Liberia, Ghana, Uganda (check out www.mamamzungu.co), a social enterprise I have founded creating jobs for marginalized women affected by Albinism), Senegal, Nigeria, South Africa, Tanzania, and Malawi. I also did remote assignments in Benin, Ghana, and Senegal during the coronavirus pandemic and am currently working on an exciting circular economy project combining women’s economic empowerment and primate habitat (www.bonobo.org) in the DRC as well as being a consultant to onboard projects protecting forests and wildlife for a carbon credit start-up called One Tribe Global (www.ontribeglobal.com). 

Sometimes when I go on these assignments, I stare out the car window as I am driven through city streets or rural communities, and it is not always so evident to me that change is actually happening for the better. I will honestly admit to feeling and thinking that at times. But I have distinctly noticed in the classroom over the years a definite shift in women speaking up and not being as shy at using their voices. Their growth in confidence is abundantly apparent and happening in increasing numbers. More and more women are stepping out into society and grabbing entrepreneurial opportunities by the reins and taking charge, bartering, and purchasing and selling their goods as opposed to the men always doing it. And yes, more and more men in these societies are supporting these women’s education, business pursuits, dreams, and opportunities to generate an income for their households, which I see as progress. After all, there is no sense in any society holding back 50% of their population’s economic and development potential simply based on gender! I remember years ago walking into meetings with groups of women, and the silence was absolutely deafening. It was like pulling teeth to get women to speak up, not be so meek or scared, even to ask a question or share an opinion. In mixed groups especially, they would most often sit quietly while the men took charge. This has persisted for many years during my time working in women’s economic empowerment. But this isn’t necessarily the case anymore, especially with the younger generations of women I now find in some of my workshops. They speak up, defend their positions on topics, come forward excitedly when I ask for volunteers, and offer their knowledge, and there are many more women as leaders of these cooperatives than I have ever experienced before. They are utilizing mobile technologies and social media and often have their phones at the ready to research and probe further. So I see a definite shift.   

A favorite phrase I often refer to is ‘Empowered Women Empower Women’; the perfect example is the women of AMIDEF in Senegal. I have worked with them since 2017 and have done a total of four assignments with them (three in person and one remote during covid). So I was thrilled at the prospect of being invited back to work with them now in 2023 and to help them expand their product range. What impressed me most about these women is that since 2017, they have expanded their soap manufacturing in seven regions outside of Dakar (where they are based). They have taken the knowledge I shared with them years ago and have shown their commitment to empowering other women by teaching hundreds of others this skill. With a burgeoning overall membership of 29,000 members countrywide (participating in various income-generating activities – cereals, grains and flour, food preservation, etc.), they assembled 45 regional leaders for our time together on this last trip. What an exuberant, motivated, excitable, and dedicated group of women they remain to be! After our week together developing new products for them, I traveled across the country to a place called Bakel, where I trained another 20 women in soapmaking, and then to Kaolack, where there was another group of approximately 25. What became evident to me is that there is a strong business case for these two groups of women also to join forces with AMIDEF, unify themselves in this industry, and position themselves commercially to not only establish a recognizable brand presence in Senegal and across West Africa but also to realize the real potential of exporting in time. They have specifically asked me to return to Senegal in perhaps a month or two to help them with this unifying process, and I very much look forward to that! This women’s cooperative’s history and development is just one brilliant case study and a shining example of the merits of the Farmer-to-Farmer program and Winrock’s targeted efforts over the past ten years, particularly when it comes to empowering and skilling women.   

As we end the day of celebrating International Women’s Day, we are reminded of the countless women worldwide who work tirelessly to support their families, improve their communities, and build more equitable societies. In rural areas of many developing countries, women face numerous challenges in accessing education, resources, and economic opportunities. However, they are often the driving force behind innovative solutions to these challenges, working together to create positive change. One example is the women of the Bakel Horticulture Producers Union in Eastern Senegal, who are collaborating to improve their postharvest processing techniques and expand their market reach. With the help of the West Africa Farmer-to-Farmer program and volunteer Pamela Karg, these women are transforming their harvests into high-quality products that are attracting local and international attention. Their story is a powerful reminder of women’s resilience, creativity, and potential of women worldwide and a testament to the importance of investing in women’s success. Read more about their story below. 

In the Senegalese language Pulaar, “Debbo Galle” means a group of women who work together to improve their homes and their communities by raising incomes and expanding women’s access to business. The Bakel Horticulture Producers Union (BAKHPU) draw members from local Debbo Galle to make positive changes in their small community in Eastern Senegal, near the border with Mauritania. A remote location distant from major markets, BAKHPU and its women members were struggling with postharvest losses due to the inability to process fruits and vegetables and thereby increase their shelf life. BAKHPU members were producing 30 tons of vegetables, peppers, onions, and sweet potatoes, but would lose over 30% of the harvest due to poor processing and preserving techniques.  

Seeking a new way to do business, the women sought help from American expert, Pamela Karg, through the West Africa Farmer-to-Farmer program in Senegal. Karg traveled to Senegal in February 2020 to train women fruit and vegetable producers how to best process their products while ensuring flavor, durability, and maintaining food safety. Karg worked hand-in-hand with local members of BAKHPU to demonstrate techniques such as sun drying, development of jams and jellies, and creation of new product lines for the market.Aita Ndao, secretary of a Debbo Galle, reflected on the impact of the training by discussing the group’s plan to develop new and unique products: “‘We continue to see spice advertising on TV and almost every week with a new product, but we are not interested anymore.’ We have learned to make our own spices for our families and our communities.’’ Now their plan, with the help of the Union, is to work with the local agriculture services to find the means to scale up and expand their business. Following Pamela Karg’s training with BAKHPU members, participants are sharing lessons learned throughout their cooperative. Women in Eastern Senegal are learning from one another, growing their businesses, and building stronger communities.  

What was the best part about contributing to Farmer-to-Farmer as a national volunteer in your country/region ?

The best part of my contribution with Farmer-to-Farmer as a local volunteer in my country is the capacity building of the teachers of the vocational Training Center of Nioro du Rip in business marketing. It was interesting for me to be able to help the center to effectively manage their commercial and income generating activities in order to be able to face the budget deficit.

The government of Senegal has decided to make training centers responsible for generating income in order to manage their internal operations. And participating in this training gave me the opportunity to contribute my part in the implementation of this policy.

What was the best part about working with a remote US based volunteer ?

The remote work with the American volunteer (Michelle LaPrise) has greatly contributed to the improvement of the documents produced during the assignment, especially on the development of the business plan model and the questions that the promoter must ask himself on each part that composes the business plan.

I am in charge of following up with micro enterprises in my Zone of Influence and this collaboration with Michelle allowed me to grasp and appropriate other knowledge in the field of business and entrepreneurship. Michelle’s flexibility and willingness to assist was helpful and she has spared no effort in providing information despite the time differences. This further motivated me to provide the training from start to finish and to continue to work with the producers in my area to help them as much as I could without any setbacks.

What did you learn/were there any cultural exchanges?

I learned a lot about the assignment, especially about the financial indicators part of the business plan, the insertion model of the center and marketing techniques. There is a diversity of people within the center from all over Senegal. I met and exchanged with my Diola (one of the ethnic groups in Senegal) relatives and my Serer (another ethnic group)”workers” with whom I teased by taking examples from them during the training. This made the training much easier and with great fun. I was able to understand that this cousinhood is practiced everywhere in Senegal and contributes greatly to the social peace of the country. This mission also allowed me to discover another part of the country with different cultural features.

What lasting impact did this have on you?

This assignment allowed me to reinforce my knowledge on marketing techniques and business plan elaboration. It has allowed me today to reinforce my knowledge on business marketing. There is a lot of materials and information that will be useful to me in my activities with the producers that I supervise. I will definitely become another type of trainer in the future.

What advice would you give or what would you want to tell someone else who is interested in volunteering nationally?

This program allows us not only to develop our skills but also to share our experiences with the beneficiaries for the development of this country. It is a very interesting program. In addition, it allows us to contribute to the capacity building of learners, youth and women in different areas of the country, in order to contribute to sustainable development at the local level.

Why did you choose to volunteer?

I chose to volunteer in the Farmer-to-Farmer program because I am driven by the spirit of sharing and the constant quest for experience and knowledge. Since I am also a microenterprise consultant, I felt it necessary to give my time and in return gain experience for my future career.

April 18^th to the 24^th is National Volunteer Week in the United States which gives us all a chance to stop, reflect, and shine a light on the people and causes that inspire us to serve. As North America awakens to spring and the sense of a renewed optimism, what better time to take a moment and recognize the volunteers who share their time, talent, and treasure to build a more connected global community.

Over a year ago now, the world entered into a profoundly challenging, unforeseen, and tumultuous moment in time. The rise and eventual spread of COVID-19 across the globe profoundly impacted every nation, industry, and way of living. Many people have referred to 2020 as a “dark” or “lost” year. We cannot deny the immense struggle or burden felt by people from every walk of life. And yet, that truth only makes the efforts of Winrock’s volunteers during the past year that much more remarkable.

As airports around the world shut their doors, American volunteers did something amazing- they adapted and continued to support international communities. At Winrock International, technical expert volunteers, primarily through the USAID Farmer-to-Farmer (F2F) Program, raised their hands and offered their effort to find a new way to help those in need. Through the use of real-time video-conferencing technology and partnerships with local experts, American volunteers put proof to the quote that “all failure is failure to adapt, all success is successful adaptation.” Demonstrating a remarkable resilience and creativity in the face of difficulty, Winrock volunteers successfully blazed new pathways to connect and collaborate, directly improving the lives of thousands of individuals in rural communities across the world.

One such beneficiary, Mr. Karamo Fofana, a member of a community development group in Guinea, West Africa, noted that: Today, I am 1,000 kilometers from the capital where the Winrock training is being held, the American trainer is in the United States, his Guinean counterpart is in a room with a group in the capital, there are others are all over Guinea joining, learning, and participating; We work as if we were all together in the same room. Really, this is a first and an innovation for us. To this end, we are very grateful to Winrock Farmer-to-Farmer and the U.S. Government, which is sparing no effort to accompany us during this period of COVID19. Thanks to new technologies, we can be everywhere and work together”.

This week, we take a moment to stop and say thank you to the volunteers who brighten the world.  Despite the personal and professional setbacks, we all faced over the past year, so many have lifted their light and showed us that all challenge is really just a hidden opportunity.

Here are some of our volunteers in action over the past year. If you feel a calling to serve in a similar capacity, there are many opportunities listed at www.winrock.org/volunteer.

The Senegalese textile company SODEFITEX plays an important role in rural development. Founded in 1974, the company sources cotton from smallholder farmers in Senegal to produce textiles. SODEFITEX collaborates with a Senegalese financial institution to offer farmers inputs (cotton seeds and fertilizer) on credit and provides advice to farmers on how to improve cotton yield. After the harvest, SODEFITEX purchases the cotton at the farm level at a market price agreed upon before the planting season. After deducting a portion of the value of the harvested cotton to reimburse the input credit, SODEFITEX pays the remainder to the farmer.

These cotton farmers belong to the National Federation of Cotton Producers (FNPC) and are organized in village-level cooperatives to interact with SODEFITEX. Approximately 24,000 farmers in different regions of Senegal currently supply cotton to SODEFITEX. By facilitating input credit, offering farming advice, and purchasing the farmers’ cotton at a price set in advance, SODEFITEX offers valuable services that are often lacking in Senegal.

Unfortunately, cotton yields and production in Senegal have fallen in recent years. Adverse weather has contributed to the decline, but another factor has been lack of management and leadership at the farmer cooperative level. Production declines negatively impact both the farmers and SODEFITEX. Since farmers have not produced enough cotton to meet demand, SODEFITEX has had to turn away customers.

In September, Farmer-to-Farmer volunteer Andy Lohof spent two weeks in Senegal working with SODEFITEX and FNPC officials on training in management and leadership of farmer cooperatives. The training was held in Tambacounda, site of the main SODEFITEX production facility and the largest city in eastern Senegal, located approximately 400km from the capital city of Dakar.

In interactive training sessions with numerous group exercises, Mr. Lohof addressed questions such as how to convince farmers to participate actively in their cooperatives, how to set cooperative priorities, how to define and delegate cooperative responsibilities, and how to estimate the profitability of different crops to make informed planting decisions. At the end of the workshop, Mr. Lohof discussed how to replicate the training topics to the cooperatives at the village level.

In Senegal, per capita income is only $1,000 (less than 2% of that of the United States). Better management of the cotton cooperatives can result in more cotton for SODEFITEX and better lives for Senegalese farmers and their families.