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VOLUNTEER BLOG

Youth Entrepreneur Expands and Improves Her Business After F2F Support

Posted on March 22, 2023

Over the years, Winrock International’s Farmer-to-Farmer Program has worked with numerous women organizations who have shown incredible resilience and determination to succeed. Women like Fatou Titine Cissoko founded Enterprise Fatou et Kadija, a Guinean agribusiness specializing in the solar drying of fruits and producing exotic Guinean drinks. With the help of Farmer-to-Farmer Volunteers, Fatou received training in financial literacy, food processing, and food preservation, which enabled her to expand her product offerings and increase her profits by 40% to 50%. Fatou’s success is just one example of how women in agriculture drive innovation and growth in their communities. Through the Farmer-to-Farmer Program, women gain confidence and become leaders in their fields. We have also witnessed the positive impact women’s participation in agriculture can have on their families and the broader community. 

 

The Prefecture of Kindia, commonly called the capital of citrus fruits due to its abundance of a variety of tropical fruits, is full of young entrepreneurs who process fruits and produce local drinks. Under-equipped and lacking knowledge of good manufacturing techniques and hygiene standards, these entrepreneurs flood the market with lower quality products. Thanks to the support of F2F volunteers, one youth-led enterprise is rising above its peers. Enterprise Fatou et Kadija (EFK), a startup company led by a young woman named Fatou Titine Cissoko, is gaining success by providing juice and jam products that meet market demand and quality standards.  

EFK is a Guinean agribusiness processing company specializing in the solar drying of fruits (pineapple and mango) and the production of exotic Guinean drinks. The founder and owner, Ms. Cissoko, was trained in entrepreneurship topics by prior USAID-funded Associate Awards implemented by Winrock International and CNFA. As part of her participation in entrepreneurship training, Ms. Cissoko created a business plan and received a grant of US$ 900 (8,134,500 GNF) to start her fruit drying business, EFK.  Since starting the business in 2019, she has added the production of drinks and jams made from fruits such as ginger, pineapple, mango, etc. 

Recognizing that she needed further technical and organizational capacity building skills to grow her business, Ms. Cissoko reached out to the Guinea Farmer-to-Farmer program to receive trainings in financial literacy and food processing and preservation to better produce tropical fruit drinks.  

“During the financial literacy training, I learned how to approach financial institutions with my business plan. I admit that I was afraid because these institutions are very demanding, and as a young entrepreneur, I have no guarantees to offer. Nevertheless, following my meeting with them, two of the most important banks in the area came back to me and offered me credit opportunities…”, explains Ms. Cissoko.

She plans to utilize a finance option soon to invest in expanding her production and feels that the banks’ willingness to offer her credit options offers an opportunity to prove that young entrepreneurs are solid investments. The F2F technical training focused on processing techniques followed the financial literacy capacity building and has led to additional product offerings for EFK. Prior to receiving training, EFK was unable to produce quality ginger juice and jams. Since receiving training, EFK now produces and sells quality ginger juice, jams, and monkey bread juice, resulting in a 40 to 50% increase in profits. EFK has sold more than 300 bottles of monkey juice alone within the few months after learning of this new product from the Farmer-to-Farmer volunteer. Ms. Cissoko and EFK’s goals are to continue to expand product offerings that meet quality standards and hope as the business grows that they are able to employ more young staff in the future.

Posted in Africa, Guinea | Tagged agriculture, agriculture education & training, community development, cultural experiences, Farmer-to-Farmer, giving back, goodwill, Guinea, inspiration, international travel, international volunteer, international volunteers, international women's day, people-to-people exchange, volunteer, volunteerism, Winrock Volunteers, women

Celebrating Women’s Leadership Across the Globe

Highlighting Ghana Country Director Mina H. Lassey

Posted on March 16, 2023

Investing in women’s leadership means prioritizing and centering women’s perspectives and their lived experiences of the kinds of gender bias and discrimination that drive exploitation. Women’s perspectives and profound personal knowledge of such gendered power structures are the keys to fully understanding vulnerability, preventing exploitation, and advancing sustainable change. Even more importantly, we need to promote diverse forms of leadership of women who can authentically speak with and for those most directly affected. We asked several women from across Winrock to answer in their own words why they think women’s leadership is essential in their respective areas of expertise.

Every year in March, we celebrate women, their achievements, and their tremendous contributions to our society, and what better way to celebrate than by highlighting a woman who is making a significant impact in her field? Mina H. Lassey, Winrock International’s Farmer-to-Farmer Country Director, is one such woman dedicated to empowering women in the agricultural sector in Ghana. Mina Lassey boasts over two decades of experience in the development sector, with a particular focus on managing projects to improve the lives of individuals and communities. She has held various roles during her career, including serving as the F2F Program Manager for nine years. Mina’s expertise lies in project management, monitoring and evaluation, agribusiness, and natural resource management, which she has leveraged to implement impactful development projects. Presently, Mina is the Country Director of The Farmer to Farmer Program in Ghana, where she continues to make significant contributions towards empowering local communities and promoting sustainable development.

According to studies, 62% of economically active women in Africa work in agriculture as producers, traders, and processors. Unfortunately, despite their high representation in the sector, rural women still lag behind men in terms of productivity and earnings. Mina recognized this problem and has worked tirelessly to empower women to thrive in the agricultural sector. Mina leads the West Africa F2F Country Project, which supports post-harvest, predominantly female-dominated areas. Through this project, Mina aims to empower women-owned agribusinesses with technical support, business training, and access to high-value markets and resources. She believes empowering these women will transform Ghana’s agricultural sector’s productivity and prosperity.

Mina’s work has already yielded positive results. For example, Meannan Foods, a woman-led agribusiness, received an award for being the best agribusiness in which the owners are under 40 years old. The F2F project provided support in online marketing skills to help increase sales and access international markets. Another success story is Hendy Farms, another woman-led agribusiness that received support from F2F to build a processing facility and diversify its product lines. Hendy Farms was also awarded during a Hortifresh Fair for having the best-packaged products.
These organizations are a testament to the power of women’s leadership in the agricultural sector. With the proper support, women-led businesses can thrive, impacting their livelihoods and the agricultural sector as a whole. Mina’s work gives us hope for the future and inspires us to support women’s leadership in our respective fields. Mina’s dedication to empowering women in the agricultural sector exemplifies what can be achieved when women are given the support they need to succeed. Her work inspires us all, and we can learn from her example to empower more women in our communities and fields of work.

Posted in Africa, Field Staff, Ghana, Postharvest, Volunteer Feedback, Volunteer of the Month, Winrock Staff | Tagged agriculture, agriculture education & training, agriculture education and training, apiculture, capacity building, community development, country director, cultural experiences, F2F, Farmer-to-Farmer, ghana, inspiration, international travel, international volunteer, international volunteers, international women's day, knowledge transfer, volunteer, Winrock, Winrock Volunteers, women

Cooking Up New Ways to Strengthening Women’s Groups in Eastern Senegal

Posted on March 8, 2023

As we end the day of celebrating International Women’s Day, we are reminded of the countless women worldwide who work tirelessly to support their families, improve their communities, and build more equitable societies. In rural areas of many developing countries, women face numerous challenges in accessing education, resources, and economic opportunities. However, they are often the driving force behind innovative solutions to these challenges, working together to create positive change. One example is the women of the Bakel Horticulture Producers Union in Eastern Senegal, who are collaborating to improve their postharvest processing techniques and expand their market reach. With the help of the West Africa Farmer-to-Farmer program and volunteer Pamela Karg, these women are transforming their harvests into high-quality products that are attracting local and international attention. Their story is a powerful reminder of women’s resilience, creativity, and potential of women worldwide and a testament to the importance of investing in women’s success. Read more about their story below. 

 

In the Senegalese language Pulaar, “Debbo Galle” means a group of women who work together to improve their homes and their communities by raising incomes and expanding women’s access to business. The Bakel Horticulture Producers Union (BAKHPU) draw members from local Debbo Galle to make positive changes in their small community in Eastern Senegal, near the border with Mauritania. A remote location distant from major markets, BAKHPU and its women members were struggling with postharvest losses due to the inability to process fruits and vegetables and thereby increase their shelf life. BAKHPU members were producing 30 tons of vegetables, peppers, onions, and sweet potatoes, but would lose over 30% of the harvest due to poor processing and preserving techniques.  

Seeking a new way to do business, the women sought help from American expert, Pamela Karg, through the West Africa Farmer-to-Farmer program in Senegal. Karg traveled to Senegal in February 2020 to train women fruit and vegetable producers how to best process their products while ensuring flavor, durability, and maintaining food safety. Karg worked hand-in-hand with local members of BAKHPU to demonstrate techniques such as sun drying, development of jams and jellies, and creation of new product lines for the market.Aita Ndao, secretary of a Debbo Galle, reflected on the impact of the training by discussing the group’s plan to develop new and unique products: “‘We continue to see spice advertising on TV and almost every week with a new product, but we are not interested anymore.’ We have learned to make our own spices for our families and our communities.’’ Now their plan, with the help of the Union, is to work with the local agriculture services to find the means to scale up and expand their business. Following Pamela Karg’s training with BAKHPU members, participants are sharing lessons learned throughout their cooperative. Women in Eastern Senegal are learning from one another, growing their businesses, and building stronger communities.  

Posted in Africa, Senegal, Senegal | Tagged agriculture, agriculture education & training, agriculture education and training, capacity building, cultural experiences, Farmer-to-Farmer, giving back, goodwill, international travel, international volunteer, international volunteers, international women's day, senegal, volunteer, volunteerism, Winrock, Winrock Volunteers, women

“Take Advantage of This Opportunity. You Will Not Be Disappointed.” – Interview with Winrock International Farmer-to-Farmer Volunteer Champion Felicia Bell

In Honor of Black History Month and Women's History Month, Winrock International's Farmer-to-Farmer Program Recognizes and Celebrates Volunteer Champion Felicia Bell

Posted on February 28, 2023 by Danika Lam & Eric M. Washington

As an organization committed to sustainable and equitable agriculture and rural development, the Winrock International Farmer-to-Farmer Program would like to take this opportunity to acknowledge and honor the significant contributions and impact that the Black Diaspora has had on the agriculture industry in the United States. For centuries, Black farmers, ranchers, and agricultural workers have played a critical role in shaping and sustaining our food systems, despite facing systemic discrimination and barriers to land ownership and access to resources. Their contributions have been vital to the success and diversity of the American agriculture sector, yet their stories and legacy have often been overlooked or undervalued. We understand this is a long-term commitment and that much work must be done. However, we are committed to being a part of the solution and working toward a future where Black farmers, ranchers, and agricultural workers are honored, respected, and have the necessary resources and support to thrive. This is why we at Winrock International’s Farmer-to-Farmer Program would like to recognize and honor the work of one of our Volunteer Champions, Felicia Bell.

Felicia Bell has worked as a Sustainable Agriculture Specialist at the National Center for Appropriate Technology’s Gulf States regional office in Jackson, Mississippi, since 2013. A fourth-generation farmer and founding member of RD&S Farm, LLC, Felicia is fascinated by traditional agriculture strategies of all cultures, especially African farming methods, and techniques. Felicia was born into agriculture and has been a lifelong practitioner of what most people today would refer to as “homesteading.” Felicia’s deep-rooted values in helping others as an agriculturalist has been the driving force in her lifelong work in assisting communities that seek Felicia’s expertise. Over many years, Felicia has learned several innovative methods and practices that assist small-scale producers with resourceful and cost-effective solutions to lessen expenditure burdens and increase the viability of farming initiatives. Felicia believes that everyone deserves the right to access healthy foods, and with the collective effort of small sustainable farmers across the country, this can become a reality. As a Volunteer Champion, we reached out to Felicia to gain insight into the extensive work Felicia has contributed to the Farmer-to-Farmer Program and how it has impacted her journey as a lifelong agriculturalist. Below is Felicia’s interview.

 

What makes you passionate about Winrock’s Farmer-to-Farmer Program (F2F), and why are you such a strong advocate for the program?

I am passionate about the Famer-to-Farmer Program because it allows me to serve and help African farmers–a cultural group I identify with–within my area of agricultural expertise. Service is my duty, and I feel fulfilled in being able to give back to my community through F2F.

Why do you think BIPOC communities must participate in the Farmer-to-Farmer Program? What is the purpose and importance of having a DEI initiative for the agricultural sector?

As a Person of Color, I strongly believe in the importance of BIPOC participation in programs like F2F. The majority of the people we aim to help are also People of Color, and I believe a person is more likely to receive information without putting up a barrier when it comes from someone who looks like them. It is a shame that programs like this did not exist 20-30 years ago, but now we have an opportunity where we must commit to engage. The lack of effort from organizations and institutions to recruit People of Color has meant that these organizations are missing out on a wealth of expertise, and I am a strong advocate for DEI initiatives and the role they play in rectifying this imbalance.

What are the benefits of volunteering with Winrock International? Why should BIPOC communities volunteer?

Volunteering with Winrock has provided me with many benefits. As a Person of Color, I received a warm welcome from the hosts, who appreciated that I looked like them. Being of African descent, I was eager to go to Africa and help the farmers there. It was a wonderful experience to connect with my cultural background and give back to the people of my forebears. Volunteering with Winrock provides a unique opportunity for People of Color to return to their roots and use what they have learned to make a difference in the lives of their Hosts.

What advice would you give a new Volunteer?

My advice for a new Volunteer is to take the chance of a wonderful opportunity to share their expertise but also to give service where it is needed. The benefit to you as a Volunteer is more than you would think and worthwhile for as your work is concerned. Also, the open and welcoming atmosphere of your host country is phenomenal. Take advantage of this opportunity. You will not be disappointed.

Posted in Africa, Volunteer Feedback, Volunteer of the Month | Tagged agriculture, agriculture education & training, agriculture education and training, capacity building, community development, cultural experiences, F2F, Farmer-to-Farmer, giving back, goodwill, international travel, international volunteers, international women's day, knowledge transfer, senegal, volunteerism, Winrock, Winrock Volunteers, women

Farmer-to-Farmer Begins Traveling Again

Posted on September 27, 2022 by Dan Lavin

In May 2022, volunteer Daniel Lavin was Winrock’s first volunteer to travel from the US to West Africa for the Farmer-to-Farmer program in over 2 years. Dan traveled to Senegal to assist the Fass Jom Association in Financial Farm Management. He, along with country staff, trained a group of mostly women on managing their farming practices so they could take part in the development of their community and improve living conditions. Fass Jom Association’s goal is to establish a modern micro-enterprise capable of generating sufficient income and creating sustainable and economically profitable activities for its members.


 

Why did you want to volunteer?

For the last few decades, my focus has been on my children and my work.  My kids have moved on and my work requires much less time.  I continually recall memories of my service in the Peace Corps and wished there was a way to get involved with international development.  When I learned about Farmer-to-Farmer and specifically saw that their mission was to teach, I knew I had to get involved.  I’ve been working independently in Sierra Leone, Ghana, and Kenya, but hoped to find organizations that had greater reach to other countries and connections to communities seeking to empower themselves.  In the United States, even big “efforts” seem to have little effect.  When serving with Farmer 2 Farmer, even small “efforts” seem to have a big effect.   The appreciation from the host organizations, from the in-country staff, and from all those I come in contact with feeds the soul.

What was the highlight of being back in the field?

One big highlight from my experience in Senegal was a response from one of the students, a Muslim woman who surprised even herself.  Our focus was on teaching financial literacy, giving the students a chance to learn how to analyze business concepts and make educated decisions to improve profitability.  This woman returned to the training with a “spring in her step,” anxious to update the others.  She had returned home to educate her husband on the concepts of tracking revenue, identifying labor and material costs, comparing financial models, and creating a budget.  Even though he ran the family business, they both realized that her new skills would serve them both and help improve their financial situation.  It wasn’t our aim to create a cultural “shift,” but the result was amazing.  The other students applauded with delight.


 

What advice would you give a new volunteer?

The most important skills you can bring are flexibility, respect, creativity, and humility.  The more you can encourage active participation, questions instead of answers, and the willingness to “pivot,” the more likely you are to achieve success. Don’t try and solve all problems prior to your arrival; you really need to see the issues in context and listen to the host prior to making even the most basic suggestions.

How do you feel that your volunteer assignment has contributed to creating a shared understanding across different cultures through person-to-person interactions?

As I grow older, I realize how little I know, but I maintain the willingness to learn.  I believe I contribute to a shared understanding from culture to culture by having everyone become a student and a teacher.  We all have something to share, and a lot to learn.


 

What, if anything, has surprised you on your assignments?

The world has become very small.  In 1988 it took me 54 hours to travel to Sierra Leone.  Letters took three months to arrive, and phone calls were reserved for emergencies.  World events meant little unless you were able to hear a faint BBC broadcast.  Now, travel takes half the time.  Emails are instantaneous, pictures and videos can be shared in real-time, and news reaches even the most remote villages.  This new reality allows me to participate in amazing communities, and share events with friends and family all over the world.  When the assignment ended, friendships built are maintained.

How does your experience affect your worldview?

Americans often think that development means “how do we make the world more like us?”  That is NOT my worldview.  Everyone lives with different challenges, unique cultural approaches, and solutions that make the world interesting.  I feel fortunate that I get to witness such differences, and then share these experiences.

Posted in Africa, Postharvest, Senegal, Volunteer Feedback | Tagged capacity building, Farmer-to-Farmer, giving back, international travel, knowledge transfer, people-to-people exchange, senegal, volunteer, Winrock Volunteers, women
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