Milwaukee River Pay-for-Performance Project

Project Title: Milwaukee River Pay-for-Performance Project

Farms are businesses, which means they respond to economic signals. That basic idea is behind this program’s approach to reduce the damage to water quality caused by agricultural run-off in the West Branch Milwaukee River watershed. Winrock works with water treatment plant owners, conservation groups and others in the area to devise pay-for-performance incentives that encourage farmers to implement practices that reduce pollution.

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